SAMUEL PROMISE CHIDERA

Marketing Expert, Published Author & Brand Strategist

Port Harcourt, NG.

About

Highly accomplished Marketing Expert and Published Author with over 5 years of experience in strategic campaign development, customer acquisition, and brand communication. Proven ability to drive measurable outcomes, having served 100+ clients and trained 500+ professionals. Leverages deep understanding of buyer psychology and proprietary frameworks, including 'My Market Must Sell' and 'The Jara Blueprint', to deliver high-impact marketing solutions and foster sustainable growth.

Work

YANI Connect (Global Network)

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Coordinator of Creativity & Design Global Leadership Team

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Summary

Orchestrates marketing and creative campaigns for a global network, ensuring brand-consistent communication and supporting global membership growth.

Highlights

Planned and implemented integrated marketing and creative campaigns for a global network, managing brand-consistent communication across international platforms.

Conducted regular performance reviews of all marketing output, identifying successful strategies and recommending data-driven adjustments.

Supported customer and community acquisition, retention, and engagement initiatives across the organization's global membership base.

RCCG Living Faith Area HQ

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Creative Media Director

Port Harcourt, ,

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Summary

Directs structured marketing and communication campaigns for a large religious organization, driving audience engagement and community growth.

Highlights

Planned and implemented structured marketing and communication campaigns for a large organization, effectively reaching a wide and diverse audience.

Managed customer and community acquisition, engagement, and retention through consistent, high-quality marketing output across multiple platforms.

Tech De Promtho Marketing & Design Agency

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Founder & Creative Director

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Summary

Led a marketing and design agency, overseeing strategic campaign development and implementation for diverse clients across multiple industries.

Highlights

Planned and implemented structured marketing campaigns for over 100 clients, consistently aligning with specific business objectives and achieving measurable outcomes.

Managed comprehensive customer acquisition, retention, and relationship-building initiatives across diverse industries including real estate, fashion, food, digital services, and professional brands.

Conducted in-depth market research, customer analysis, and competitor assessments to inform data-driven campaign strategies and content production.

Ensured all marketing activities adhered to client brand standards and compliance guidelines across diverse channels and deliverables.

Trained over 500 participants in marketing, content, and brand communication principles through the 'Graphic Design Made Easy' masterclass.

Africa Emerging Leaders Network (AELN) Global

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Creative Director & Executive Team Member

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Summary

Led marketing strategy and campaign implementation for international events and communications, aligning efforts with organizational goals.

Highlights

Led marketing strategy and campaign implementation for international events and communications, working directly with executive leadership to align output with organizational goals.

Senator Abiye Sekibo Campaign

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Lead Campaign Designer & Marketing Strategist

, Rivers State,

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Summary

Designed and executed a comprehensive marketing campaign across multiple channels for a high-profile political campaign.

Highlights

Planned and implemented a complete marketing campaign across print, digital, and outdoor channels for a high-profile state-wide political campaign.

Conducted extensive audience research and competitor analysis to inform messaging strategy, ensuring all communication aligned with campaign objectives and audience psychology.

Managed brand standards and compliance across every piece of marketing output produced during the campaign.

Education

Abia State University (ABSU)

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B.Eng Information & Communication Technology

Awards

Keynote Speaker: Building Financial Independence

High School Project Launch Seminar, Ghana

Delivered a keynote address on 'Building Financial Independence' at the High School Project Launch Seminar in Ghana.

Past President and Music Director

Christ the Ark of Salvation Campus Fellowship, ABSU

Served as Past President and Music Director, demonstrating leadership and organizational skills within a campus fellowship.

Convener: ASCEND — The Journey to the Third Floor

ASCEND

Convened a strategic development initiative focused on professional growth and advancement.

Award Recipient: Man of Integrity

Men of Valor Conference

Recognized for exemplary integrity during the Men of Valor Conference.

Publications

The Jara Blueprint

Author and Framework Creator

Developed a strategic marketing framework focused on customer retention and over-delivery, designed to build systems that ensure customer loyalty and referrals.

My Market Must Sell

Published Author

Authored a 14-chapter book on buyer psychology, customer acquisition, trust building, and conversion strategies, providing practical solutions for marketing experts.

Languages

English

Certificates

McKinsey Forward Program (Batch 2025)

McKinsey & Company

AI and Digital Essentials

McKinsey & Company

Skills

Marketing Strategy

Structured marketing campaign development, Business-aligned marketing strategy, Multi-channel campaign implementation, Market research, Competitor assessment, Performance tracking, Optimisation, Brand positioning, Market differentiation, Marketing copywriting, Content strategy, Social media management, Visual brand identity, Design systems, Compliance-aligned brand communication, Digital Marketing Strategy.

Customer Acquisition & Retention

Customer acquisition systems and funnels, Customer relationship building and retention, Buyer psychology, Decision-trigger mapping, Customer analysis, Audience segmentation, Lead generation, Conversion strategy.

Business & Analytics

Structured Problem Solving, Business Strategy, Digital Fluency, Data Storytelling, Analytical Frameworks, AI Applications in Business, Systems Engineering, Digital Architecture, Analytical Problem Solving.

Technology & Tools

Technology for Business Growth.